Snapchat introduces Dynamic Stories as part of the latest update/ Here is what you can expect from the new feature.
Snapchat remains a different place for social media fanatics and in a bid to make it even more interesting, it gets another new feature to keep “Snapchatters” hooked to the platform. Starting today, Snapchat has introduced the new Dynamic Stories feature to the app, which aims to make content consumption even better. The feature has nothing to do with your regular Snapchat stories but instead wants to make your Discover feed more intuitive with the latest updates from the world of news.
“With Dynamic Stories – this new Discover format uses a partner’s RSS Feed to automatically create Stories from the content a Publisher is already creating on the web,” says Snapchat in a media note. The Dynamic Stories will be available in the Discover feed and will update in real-time. This should help Snapchatters keep up with the latest news as it breaks. “Whether it’s breaking news from credible sources on the war in Ukraine or the latest in pop-culture or fashion, Dynamic Stories helps Snapchatters learn about the world as it happens,” describes Snapchat.
Snapchat makes Stories dynamic
The Dynamic Stories feature is already been tested in the US, UK, France, and India. In India, the following content partners have tied up with Snapchat to provide content for the Dynamic Stories — GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now, and Vogue India.
For users in the US, they will get to see content from Axios, Bloomberg, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, Self, The Wall Street Journal, The Washington Post, TMZ, Vice, and Vogue.
In the UK, it will be British Vogue, GQ UK, The Independent, and The Mirror who will be providing content for these Stories. In France, the content will be provided by Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, and Vogue France.
Rashmi Daryanani, Media Partnerships at Snap India said, “By introducing Dynamic Stories, we are presenting the fastest way of publishing premium content to the Snapchat community. Available in the Discover feed, Dynamic stories will use RSS Feeds to create Stories from the content a Publisher is already creating on the web. These stories will be updated in real-time enabling Snapchatters to keep up with the latest happenings 24/7. Moreover, in India, Dynamic Stories will help us in unlocking content in different languages such as English, Hindi, and Marathi. We are also in the process of onboarding various partners across other languages so that one can simply come onto Snapchat and find news content in their preferred languages.”